The 5 Secrets To Unleashing The Power Of Webinars To Drive Sales

The 5 Secrets To Unleashing The Power Of Webinars To Drive Sales How many Webinars have you attended? Presented? How would you rate them? Unfortunately, most Webinars fail because they’re poorly executed and take a lot of time and energy to produce. How can you create a worthwhile Webinar? Today, we’re talking to Todd Earwood, CEO of MoneyPath and creator of Webinar Works. He identifies the biggest difference between mediocre Webinars and those that drive sales results. Also, he describes five Webinar elements needed to increase a company’s ROI. When framed correctly, a Webinar adds value for a business. Software companies’ marketing tends to focus on inbound content-related emails and Webinars; Webinars bring marketing and sales together Webinar Works helps companies create unique and different Webinars; teaches them how to save time creating content and make it effective What are you doing wrong when it comes to Webinars? Hook is a dud and you can’t hold that stage no matter how good the content Webinars should include a host and thought leader; it’s a performance, not a PowerPoint, to keep people engaged and take action Webinar Elements: Worrying about the wrong metrics Targeting a niche to build a hook focused on pain Offering polls to engage the audience and qualify leads Segmenting follow up Creating a â€Å"can of soup† to repurpose contentLinks: MoneyPath Webinar Works HubSpot GoToWebinar Wistia Rev Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Todd Earwood: â€Å"Why are the big SaaS companies doing this (Webinars)? It brings together marketing and sales.† â€Å"It’s a performance. It’s not death by PowerPoint.† â€Å"I think the #1 thing that everyone’s getting wrong on Webinarswe’re worried about the wrong metrics.† But as real marketers, targeting real businesses and real customers, I think we can influence our thought leadership content with a little bit of sales strategic decisions that actually get both parties to win.